earthworks
Starting with the fundamentals of brand development—audience, subject, and value—I launched Earthworks, a mission-driven publishing company for gardeners who prioritize sustainability. A key part of the process was designing a nature-inspired logo that captured the essence of the brand and helped establish a memorable visual presence. At its core, Earthworks aims not only to promote sustainable gardening practices, but also to widen the demographic of gardeners—making the joys and benefits of gardening more inclusive, approachable, and relevant to a broader audience.