Clínica Médicos

Clínica Médicos is a nonprofit Chattanooga-based medical clinic, created to bring accessible healthcare to underserved communities — especially the city’s Latino population. With a mission grounded in justice and dignity, Clínica Médicos offers bilingual care and welcomes patients regardless of insurance status or background. In 2025, Clínica Médicos will expand its mission of accessible, high-quality healthcare with the opening of a new facility: Clínica Mujeres y la Familia — a space dedicated to serving women and families within Chattanooga’s underserved Latino community. I had the privilege of collaborating with the organization and fellow student designers to develop a visual identity for this vital new branch.

Logo Design for Clínica
Mujeres y la Familia

This logo proposal was carefully crafted to reflect the heart of Clínica Médicos while standing confidently as its own unique emblem. Inspired by Spanish tile work and traditional mosaics, the design captures both cultural roots and warmth. The interplay between the outer and inner forms symbolizes an embrace — gentle and protective without being overly literal.

Balancing strength and softness, the shape feels almost like a shield, evoking a sense of safety, while its floral symmetry adds a distinctly feminine touch. The simplicity of the form allows for clarity and versatility across applications, and the warm color palette draws directly from the established Clínica Médicos brand, ensuring continuity and recognition.

2025

Figma
Adobe Photoshop

Social Media Design
To improve the outreach of Clínica Médicos I designed a series of social media templates that merge aesthetics with functionality. My goal was to create visually compelling designs that align with the brand’s identity while remaining highly adaptable—allowing the client to efficiently update and share information as needed. By prioritizing clarity, accessibility, and brand cohesion, I developed a system that empowers effective communication without sacrificing visual appeal.

2025

Figma
Canva

Environmental Graphics for Clínica Mujeres y la Familia

In collaboration with designers Riley Cain, Bea Lomax, Cash Hartley, and Brook Mitchell, we developed a series of environmental graphics for the new branch of Clínica Médicos, Clínica Mujeres y la Familia. Guided by the client’s vision and drawing inspiration from existing Clínica locations, we explored a wide range of concepts through designing our own mockups—refining and expanding upon the strongest ideas throughout the process. Our work included on-site visits to the construction space, where we took measurements and envisioned how the graphics would function in a completed environment, helping the client visualize their full potential. The designs featured here represent the final selections, scheduled for installation in May 2025.

2025

Figma

Materials
Wall Vinyl

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